Some of you may have seen a few of the videos I’ve been doing for the Duchess of Rutland. She got the video bug all of a sudden about 6 months months ago after realising that shoot video I did for them was bringing in big spending foreigners to the Belvoir shoot.
She also got a 20-something Marketing Director in who got her all jazzed up on social media, particularly Instagram and they have a successful account going there.
So now I’m having to make 60 second versions, and sometimes exclusively a 60 second video for their Instagram account.
For their website, however, I produce longer, more informative videos on their main subjects or services (weddings, corporate events, Gardens and one on Capability Brown–England’s most famous landscape architect) whose last design happened to be for Belvoir Castle, a fact only discovered in the Belvoir Castle archives a few years ago.
Anyway, I was busy doing the usual corporate style videos for the website (Gardens and Corporate), and was asked by the Marketing Director to do an Instagram version.
In two cases I just chose some appropriate music and condensed the B roll into a 60 second edit because there was no way to edit down the narrative to 60 seconds.
In one case, I was able to make a sensible narrative in the 60 second time limit, so now I’ve done both.
I then wrote the Managing Director of another marketing company that uses me exclusively for videos and showed him what I’m about to show you–suggesting that for future contracts, we add in the offering of a 60 second version for any company that also has an Instagram account. And charge them for it, of course.
He thought it was a good idea and I’m passing it on to you, hoping that I’m not teaching my grandmother to suck eggs in the process.
So here’s the usual corporate video:
And the Instagram version:
And by the way, if anyone is reading this far:
Shot on the Sony PXW X70
All hand-held, except for sit-down interview, of course. Stabilised as necessary with FCPX.
Edited and Graded in FCPX (following Denver Riddle’s excellent video on using FCPX’s new color tools)
And, something new! I bought Izotope’s RX6 Advanced when there was a recent offer, paying only a few hundred for an upgrade from RX6 Standard (hey, I’m not rich and the price for Advanced is usually over $1000).
My oh my! I used it on the Duchess interview to handle room echo and clothes rustle. The former was not my fault, the latter was.
One click and less than a minute of processing for the entire interview and you’re listening to the otherwise UNMIXED result. (I normally–even with RX6 Standard) spend a lot of time mixing to get the sound good. The RX6 Advanced result was so good I just left it as it was. Presence, warmth, clarity.
RX6 Advanced is lightyears better than anything else and even worth the $1000 price tag to have it in your FCPX toolbox. For anyone interested, my last blog was all about that with reference to the same video above (but you can hear the before and after there.)