I did this a while ago and just noticed that I forgot to make the 60 second one public.
So I made it public and thought I’d make a short point:
If you’re going to do a 2 or 3 minute corporate video, it’s quite simple to also produce a 60 second version for Instagram or Facebook (or for an email attachment).
This first one below was the 2 minute or so corporate video for Belvoir Castle.
Since the Duchess has a 20-something Marketing Executive, Instagram is now the big thing. Not sure what it’s doing for them since the Instgram public is not necessarily the big-spending public that the castle is after, but hey, it’s pretty simple to do a 60 second version once you have the main one.
Just pick a fitting piece of music that’s 60 seconds long, drop your longer timeline onto it, and start deleting footage down to the essentials and fit it to the music. Add some graphics and you’re done. I know it could be fancier, but does it really need to be?