A Simple Upsell for Corporate Clients

I did this a while ago and just noticed that I forgot to make the 60 second one public.

So I made it public and thought I’d make a short point:

If you’re going to do a 2 or 3 minute corporate video, it’s quite simple to also produce a 60 second version for Instagram or Facebook (or for an email attachment).

This first one below was the 2 minute or so corporate video for Belvoir Castle.

Since the Duchess has a 20-something Marketing Executive, Instagram is now the big thing. Not sure what it’s doing for them since the Instgram public is not necessarily the big-spending public that the castle is after, but hey, it’s pretty simple to do a 60 second version once you have the main one.

Just pick a fitting piece of music that’s 60 seconds long, drop your longer timeline onto it, and start deleting footage down to the essentials and fit it to the music. Add some graphics and you’re done. I know it could be fancier, but does it really need to be?

When the 4 Camera Shoot Becomes a 1 Camera Shoot

The ‘Balcony Serenade’ Parade around Chalabre, first of its kind.

This was the Grande Finale Concert of the week long music festival Chalabre en Sérénade in Chalabre, France where I live.

Vinx is my neighbor here, and as we are both taking actions to promote the area, all my shooting was volunteered.

Most all my coverage of the various events was with a single camera, adequate to produce promotional material for next year.

Two events were multi-camera shoots including the Grande Finale, not for purposes of producing a concert video, but perhaps for releasing a few of the songs from the 3 hour event.

In this case I had two fixed cameras plus my hand-held (X70 fixed taking sound off the board, and RX10ii on a fixed side angle). Hand-held was the NX30. Additionally a new friend who came to perform, but  who also produces high-end commercials in Hollywood as well as documentaries, was shooting the finale with me.

But, as happens, it ran longer than anticipated.

One by one my camera cards filled up and they went off line. Alone, it was impractical to climb up ladders and what-not to change cards and batteries for the other cameras. But unbeknownst to me, my other shooter was chased off-stage by the stage manager and so he wasn’t there for the end either.

Down to one camera.

The unfortunate thing was that what happened at the end was rather unexpected–and quite emotional. I had to cover it.

Even if you don’t watch the whole 16 minute video below, the first two minutes will tell you why this was so. (in short, he was recovering from brain surgery a few months back and it wasn’t even certain that he’d be able to partake much at all in the festival that he created)

I had asked Vinx before the show if he was going to take to the stage. He said he wasn’t sure.

He did intro each of the acts, but when it came to the very end, imagine my surprise as I realised he was going to perform the Grande Finale.

So I covered it as best I could trying to anticipate when to be where and when it would be ok to change locations requiring some sort of edit handling.

When it was all over and done I thought about how I was going to put together an edit of this emotional ending for the benefit of his fans, the attendees (who all wished they didn’t have to leave) and those who wanted to come but couldn’t.

B roll saved the day…, but in this case, I think I used it rather cleverly…

(Like and Share if you would…not for me but for Vinx)

Check him out at vinx.com

Technical:

All hand held with Sony HXR NX30 and Sony PXW X70 and OSMO. Aerials by Jastero with DJI Phantom Pro.

Edited on FCPX.

For those who noticed, I never had ‘banding’ of any kind with the NX30 and was unable to handle it after trying a few of the usual solutions. Strange that it was locked, not rolling. Anybody know what that is and how to handle it?

When Everything Goes Wrong

I’ve been traveling a lot between England and France lately. Thus I’ve had to change my equipment packing routine–which I know is a dangerous thing to do.

I’ve forgotten to bring my keyboard (so now have one in both places, plus a spare), drives that I needed (now I taken them all back and forth in a small case), my LED lights (well, can’t forget those again because they’re too expensive to just buy a spare set), battery charger cords, drive cords, etc.

All that’s pretty sorted out now, but still, traveling on Ryan Air with a couple small bags with all the equipment I need violates my run and gun principle of ‘always carry everything you might need in two small cases’.

But ‘Ryan Air small’ is a different kind of small.

So it was with great deliberation that I decided this time to leave my Sony RX10 in France.

That was the first thing that went wrong.

A couple weeks ago I went to Wales to cover the unveiling of one of my wife’s statues. I shot a lot of it on the RX10. Naturally I thought I had done what I always do after a shoot: immediately download.

So when I arrived back in England with some time before my next shoot I thought I’d sit down and put together a promo video for Laury on that last statue commission.

But it turns out half my footage and all the high quality stills were still in France. Either that or the footage evaporated off my drives in transit.

The other things that went wrong happened earlier in Wales though.

The morning we left I had a few short minutes to interview the main guy who was going to provide my narrative for the video. We met at the statue.

Suddenly my radio mic wasn’t working. It stared at me with an ominous digital error message.

I didn’t have my rifle mics either.

That left me with no choice but to use the on-board Sony PXW X70 mic. In the wind. Next to a busy road.

When you only have one choice, you have to take it.

So I worked with what I had.

Then Laury gets an email that she’s been shortlisted for another statue in Wales.

Suddenly my new video was urgent. I knew it would potentially close the deal as it was a freshly unveiled statue in Wales with some very good selling points spoken off-the-cuff by a respected Welsh solicitor (lawyer).

Footage-wise I managed with what I got on the X70.

I had to steal a still photo off the internet shot by the event photographer who was next to me as I shot the same shot on video. Hope he doesn’t mind.

For the audio I used Izotope RX6 Advanced audio repair. (really, it’s a life-saver)

And I came up with this:

 

 

Why I like Audio Jungle for Audio Tracks

I promised to put together a short video piece for a friend who was doing a photo exhibition in our town of Chalabre, France and then totally forgot about it until the day before.

I had been (and still am) accumulating footage of what happens in the local area for an eventual narrative-driven promo and intended to use some of that for a short piece.

As I was leaving the next day for an event in England, I had about 6 hours to get the job done.

Since it was just going to be an edit to music, and knowing I had plenty of footage, the first step was to find a piece of music that was quintessential France.

I almost exclusively use Audio Jungle for a few reasons. Other sites may have these qualities, but once I found Audio Jungle years ago, I had no reason to look further.

As with any site, you can narrow down your music search by genre and even further by instrumentation, vocals, etc.

Unlike most sites, you can also narrow it down by putting in length parameters (time). Also BPM (beats per minute).

But what I like most is that the music is graphed so that at a glance you can see if there are shifts and changes in the music. (A lot of music for corporate and such uses is rather monotonous with great use of looping and you can see it instantly on the graph).  That at least helps me narrow down the options of what I’ll bother to sample because I prefer a piece with variations.

And, once I’ve found something I think will be suitable, Audio Jungle allows you to down load a preview (with audio water marks) so you can test it out in the edit.

In this case, I spent perhaps 5 minutes to find a suitable piece.

The edit was simply an assembly edit to the music.

No fancy transitions or titles. They wouldn’t have made it any better or made anyone more interested in perhaps visiting this area of France.

Watch it and tell me if this might make you want to come. Or if fancy effects would make any difference in your wanting to come.

If you do…we have Air BnB space for you to stay right in the heart of all this. Indeed our house is right on the village square where several of these scenes were filmed.

 

 

Spin a 60 Second Instagram Version off Your Corporate Video

Some of you may have seen a few of the videos I’ve been doing for the Duchess of Rutland. She got the video bug all of a sudden about 6 months months ago after realising that shoot video I did for them was bringing in big spending foreigners to the Belvoir shoot.

She also got a 20-something Marketing Director in who got her all jazzed up on social media, particularly Instagram and they have a successful account going there.

So now I’m having to make 60 second versions, and sometimes exclusively a 60 second video for their Instagram account.

For their website, however, I produce longer, more informative videos on their main subjects or services (weddings, corporate events, Gardens and one on Capability Brown–England’s most famous landscape architect) whose last design happened to be for Belvoir Castle, a fact only discovered in the Belvoir Castle archives a few years ago.

Anyway, I was busy doing the usual corporate style videos for the website (Gardens and Corporate), and was asked by the Marketing Director to do an Instagram version.

In two cases I just chose some appropriate music and condensed the B roll into a 60 second edit because there was no way to edit down the narrative to 60 seconds.

In one case, I was able to make a sensible narrative in the 60 second time limit, so now I’ve done both.

I then wrote the Managing Director of another marketing company that uses me exclusively for videos and showed him what I’m about to show you–suggesting that for future contracts, we add in the offering of a 60 second version for any company that also has an Instagram account. And charge them for it, of course.

He thought it was a good idea and I’m passing it on to you, hoping that I’m not teaching my grandmother to suck eggs in the process.

So here’s the usual corporate video:

And the Instagram version:

And by the way, if anyone is reading this far:

Shot on the Sony PXW X70

All hand-held, except for sit-down interview, of course. Stabilised as necessary with FCPX.

Edited and Graded in FCPX (following Denver Riddle’s excellent video on using FCPX’s new color tools)

And, something new! I bought Izotope’s RX6 Advanced when there was a recent offer, paying only a few hundred for an upgrade from RX6 Standard (hey, I’m not rich and the price for Advanced is usually over $1000).

My oh my! I used it on the Duchess interview to handle room echo and clothes rustle. The former was not my fault, the latter was.

One click and less than a minute of processing for the entire interview and you’re listening to the otherwise UNMIXED result. (I normally–even with RX6 Standard) spend a lot of time mixing to get the sound good. The RX6 Advanced result was so good I just left it as it was. Presence, warmth, clarity.

RX6 Advanced is lightyears better than anything else and even worth the $1000 price tag to have it in your FCPX toolbox. For anyone interested, my last blog was all about that with reference to the same video above (but you can hear the before and after there.)

 

Pure Frickin’ Awesomeness | RX 6 Advanced Audio Repair

I stumbled on Izotope’s RX Audio repair tools a few years ago.

I bought and used RX5, and later upgraded to RX6 Standard. Things that used to be impossible to handle (such as wind noise, clothes rustle, echo or even police sirens) now could be.

I’m not an audio geek. But I do know that the best answer to all these audio problems is not to record them in the first place.

In other words, correct microphones correctly placed and a good audio environment are far more important than many people realise. And no matter the quality of the image, poor quality sound is unavoidably a direct index to one’s level of amateurism.

Even so, things don’t always go right.  And that’s where RX6 Advanced is an essential editor’s tool. It’s pricey, but worth its weight in gold.

Now listen to me. RX 6 Standard is pretty good, but compared with RX6 Advanced it’s like the difference between a 2011 MacBook and a 2018 iMac Pro. Or, shall we say, a Ford F150 and a Ford F350 King Cab dually.

And the difference is a module called ‘Dialogue Isolate’.

Take a look at the modules that come with RX (click to enlarge).

 

Anyway, like I said, I’m not an audio geek.

I recorded the Duchess of Rutland in the Guardroom, which I already knew was an echoey space. I used a rifle and a lapel.

The rifle mic turned out to not do the job. And the lapel had clothes rustle on it. And, of course, there was echo.

Being the new and proud owner of RX6 Advanced I fully expected to use at least ‘Dialogue Isolate’, ‘De-Rustle’ and ‘De-Reverb’ to clean up the sound.

Turns out the default position of Dialogue Isolate did the whole job. It was a two click process. Sure, there were LOTS of parameters I could have adjusted, but just to show you what it can do in default mode using only the dialogue isolate module with no further adjustments, listen to this short excerpt. It starts with the untreated raw footage and intercuts with the RX6 Audio repair and graded footage.

Here’s the whole video.

Toppling a 17th Century 2nd Floor Stone Wall

The Forge (1652), as purchased and before site cleanup.

 

Not my usual type of video. It was done for family originally but just thought I’d make it public now because it’s kind of interesting.

It’s a detailed account of the process of removing a dangerous 17th century stone wall (the old Forge, a typical ruin in south France) without machinery and without getting killed in the process.

The exciting bit is at the end of course.

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