Run ‘n Gun Boot Camp

Chalabre, France

I’m launching a new navigation tab on the Video Whisperer Blog called Run n Gun Bootcamp of which this will be the first entry.

This is following up on my earlier post suggesting the idea and asking for feedback. It seems there are enough people interested to make it happen, so current plans are to do so by Spring or Summer next year (2018).

As the name implies, it will be a video boot camp based on the book Run ‘n Gun Videography–The Lone Shooter’s Survival Guide.

It will happen in Chalabre, France.

This post will be a very short summary of the types of things that I will keep updating and expanding in the new Boot Camp tab. It will include photos of the town, the house you will be staying in, the town’s fascinating history as well as the history and summary of the plentiful activities in the local area as far away as the Mediterranean (only 90 minutes away). We’re in the foothills of the Pyrenees, about an hour from Andorra and Spain and in the midst of Cathar country going back 1000 years. Spotted with Cathar castle ruins (castles built impossibly at the top of steep rocky mountain tops), sprawling with vineyards in one of Frances’ best wine regions, and with rivers, steep gorges, white water river rafting, not to mention mountain trails, skiing, horse-back riding and many social activities happening every day throughout the summer, Chalabre is what many of us here call “Frances’ Best Kept Secret”.

Chalabre itself is a medieval town founded in the late 11th century at the confluence of 3 rivers. Sometime in the 12th century and upriver dam burst and flooded the village. Consequently, the town was rebuilt on top of the old village. It’s interesting to note that when you buy property here there is small print in the contract which says that there ‘is nothing of any historical interest below (your) house”. Sure. Everyone knows the old town is down there.

The advantage of having a boot camp here is that there is SO much to see and do and film at almost any time of year, particularly in the summer.

As part of this new tab, I will create a calendar of events (give me some time as that alone is a huge undertaking) which may help you decide which time of year you’d like to come. Afterall, it will be a bit of a holiday at the same time–not all work and drudgery.

I’ll introduce you to the house which we are renovating and show some before and after pictures of the spaces we have been working on over the last two years. Currently, we are renovating the attic–which is probably where you run and gunners will be staying–though there’s plenty of space elsewhere in the house. It’s all a matter of scheduling this activity along with others that will be happening at this house (such as Air BnB and other events planned here). That’s why I’m sort of reserving the attic for this program. It will be a pretty cool space with two bedrooms and one crash loft along with a bathroom, kitchenette and lounge.

As time goes on I will finalise pricing and options, so feel free to feedback as I start posting all this stuff.

One thing for sure is that couples are welcome even if one of you are not going to be doing the video program. Like I mentioned earlier, it will be a great holiday with a video bonus for you video enthusiasts.

A quick photo tour:

 

 

My wife’s steel wire sculpture of fighting stallions greets you on the main road into Chalabre

“Number 10”. That’s the house on the market square where you’ll be staying. Late 1600s. We’ve got a shop on the ground floor to the right behind the bench (which is made of slabs of pine I hauled from Montana)

Attic windows open with wires hanging out (current renovation project)

View from one of the attic bedrooms currently being renovated. At the top of the silhouetted hill to the right sits the ‘chapel on the hill’.

From the chapel on the hill after a brisk 20 minute walk to get there. Chalabre is down below.

One of Chalabre’s roads along the river

Right around the corner from the house are two grocery stores and a butcher shop. (the bakery and another butcher shop around another corner.

 

 

The Accidental Wedding Video

Vinx is a world class musician with a long and colorful history. From his website.  “VINX has recorded and toured with some of the music industry’s greatest icons: Stevie Wonder, Sting, Herbie Hancock, Sheryl Crow, Branford Marsalis, Ernie Watts, Taj Mahal, Ricki Lee Jones, Darius Rucker, Vance Gilbert, Cassandra Wilson, Brenda Russell, Cher and numerous others.  His songwriting credits are a long list ranging from Tom Jones and Will Downing to The Lion King and Sprite™”.

Anyway, Vinx moved to Chalabre, France last year, two doors down from our house, joining a growing group of talented people including my wife, sculptor Laury Dizegremel and others. We, along with the Mayor, are taking actions to ‘put Chalabre on the map’, i.e., make it a destination. There are good reasons for that, but in short, this area is ‘France’s best-kept secret’. It’s ‘the other southern France’.

For brevity, I won’t say much more than that except that I have been accumulating footage of all of the extraordinary things that happen around here, including the things that are not far from here (the Med is a 90 minute drive through one of France’s best wine regions, we’re 40 minutes from skiing, an hour from Andorra and Spain, surrounded by Cathar castles mounted impossibly on steep rocky mountain tops–and much more, not to mention a perfect climate).

Vinx’s wedding was just one of those things I wanted to get some footage of. It took place at the chapel on the hill that looks down over Chalabre, a view featured in the opening shot of this video (night for day shot–a gorgeous daytime time lapse made to look like night–sort of). I planned to go and shoot some clips for my eventual promotion video for the area. And I planned to go to the concert he organized afterward in the covered hall in front of our houses.

Because I was meanwhile busy with renovations, I didn’t realize there was a connection between the two.

The concert was called ‘A Night of Serenades’ whereby musicians would perform and dedicate a song to someone sitting in a chair in front of the stage. There were about 20 serenades. Vinx’s serenade to Jennifer was to be the last. But by then the front chairs, including the chairs of honor, were full of crowd, so I organized a chair for Jennifer to be put on stage. By then I decided I’d do my best to cover Vinx’s serenade and use it to be the soundtrack for a short wedding video, weaving the two performances together.

And so it was that I came to shoot an accidental run and gun wedding video.

It was shot on September 3rd and edited on September 4th.

No prior planning except for an 11th hour idea.

No audio out of a mix board which didn’t exist. Because my hand held camera would be moving around, I put my Zoom H2 in front of the stage and hoped for the best. Not getting what I hoped for I improved it as much as I could with the iZotope RX 5 audio editor (the best) and some FCPX Eq tools.

Poor lighting in both locations But I only used Neat Video on 3 shots. Otherwise the Sony PXW X70 performed well enough at +32db.

It’s only 5 minutes long, and given the circumstances, a bit unique.

 

 

 

 

Video Whisperer Blog Domain Change

That’s me–uh, on the right.

Effective sometime over the next couple days the domain for this blog will be thevideowhisperer.blog.

It is currently thevideowhisperer.wordpress.com.

Hopefully this won’t mean that those of you who have book marked it won’t be able to find it anymore. I hope WordPress isn’t that dumb. (it was offered free as part of the upgrade to get rid of ads).

UPDATE: The new domain name is live. Old one seems to still be working too.

Cheers,

Joe

Upselling

tcc-grab

Giving a Client More Bang for the Buck

Many months ago I recall making mention of a project I was working on with Leapfrog Marketing that was particularly rewarding. But I wasn’t able to share it or any of the additional videos that resulted at the time because their public release was predicated on the culmination of a marketing strategy, including a new website.

On a hunch, I checked their website tonight (having done so several times over the past few months to no avail), and viola!  Their new website is now up with a couple of the videos embedded on the home page that played very nicely. I was impressed. After a quick check I saw that all 9 videos were on the site.

So now that they’re public, it’s fair game and I’ll share them with you here.

As most of you who follow me probably know, I’m a video guy firstly. Marketing is not actually my strong suit. But since video is all about MESSAGE and marketing is all about MESSAGE, it is inevitable that even I can turn one video commission into multiple ones.

So I called this post ‘Upselling’.

Honestly, it’s something any sales person would do in almost any circumstance. And many of us find that quite annoying.

But this is really about educating a client who may not fully realise how unique or valuable his product or service is and offering him a way to maximise the value of a video commission. It’s a win-win situation.

In this case, the client wasn’t actually my own. It was the client of a marketing firm, Leapfrog Marketing, that uses my services. But no matter if it’s my client or the client of a Marketing firm, (and I do this in both cases) if the initial brief for video services indicates to me that multiple properties can be obtained from the main shoot for the benefit of the client, I would be remiss to not mention it and the potential economy and benefits in doing so right at the outset.

In my experience, in most cases, the client goes for it.

The math is simple.

One shoot day, one video.

Or one shoot day, 3 videos obtained from the same original shoot material at a considerable discount.

It requires planning, and the additional cost of the additional editing, but offered up front as a package discount, suddenly your one video becomes 3 and your $2000 becomes $3000 for an additional two days work. (Those numbers are completely arbitrary, but give you the idea…)

In this case, with Leapfrog’s client Total Community Care, it became evident to me almost immediately that their brief had the potential of multiple video products from the requested shoot of a single video that would be to THEIR benefit.

I don’t remember if I mentioned this straight off, but certainly once I shot the initial video (several interviews and relevant B roll), it became evident to me that at least 3 more testimonial videos could be edited from the same material.

They agreed.

So one video became 4.

They were so pleased they requested a second video; this time at their corporate headquarters featuring the executives.

This time I noted that they had enough material from the executives for the initial video they requested PLUS 4 more videos from those same interviews that answered Frequently Asked Questions (FAQS).

They agreed.

One video commission grew into 9 videos.

So that’s it on how to increase your income.

Now back to ‘video guy’.

The reason this project was so enjoyable was because the people were so interesting, and interesting people make for an interesting story.

As in almost all my videos, they are interview driven.

I (or we, in the case of Leapfrog Marketing) go there with no preconceptions of what should be said and we just interview the people.

It is my job to take the hours of interview and distill them down into the marketing story.

These videos were mainly about a Care Company that specialises in caring for paralysed patients with spinal or brain injuries.

My only opportunity for B roll was to shoot as much footage as I could of the interviewees whenever I could in the limited time they were there. That was made slightly difficult since they were often arriving during another interview (and all I could really shoot was arrivals, departures and whatever activity occurred in the lounge when I was not shooting an interview). So whenever I was between interviews I ran around like a banshee shooting whatever I could. In the end, I used every last scrap of it.

The primary video (the original one asked for) was 7 minutes long.

Might seem a bit long, but here’s where you just don’t get stuck on some arbitrary time limit like you read about on internet forums? Consider your intended audience.

If you’re paralysed and are looking for a care company, the length of a video has absolutely NO BEARING on whether you are going to watch it or not. It’s the content that matters. You have nothing but time.

It’s not that I made it unnecessarily long. I feel I made it long enough to get the point across with clarity, conviction and emotional impact. I made it for the potential new client for Total Community Care.

Marketing is a subject designed to CREATE WANT. Time (‘videos must be 2 minutes or less due to attention span, blah, blah, blah’) is irrelevant.

Make up your own mind. If you were paralysed and unable to get out of bed or go to the toilet without assistance, much less go shopping or go to the pub, would you watch this?

Primary Commission video

All of the following videos were directed and produced by Leapfrog Marketing (Alan Myers – 0116 278 7788) in association with The Video Whisperer.

(Shot on Sony PXW X70/Sony HXR NX30, Edited on FCPX, with Color Finale)

 

And the videos derived from the two shoots:

Testimonials

2nd Shoot, TCC Execs

And the FAQ videos derived from that shoot

What Makes A Video Good?

Just noticed I forgot to include the video itself in the original blog. Dumb, dumb, dumb.

Run 'n Gun Videography

Belvoir shoot (1)

Last September I put up a blog post on this video called Out of Thin Air, which was in reference to the two day time span that particular video was shot in to make a publishing deadline. There was a national tv programme on Belvoir Castle scheduled to broadcast on the subject of Capability Brown and one of the shoot guests, a marketing man, suggested to the Duchess that she capitalise on the exposure and interest it would generate by getting a video up on the Guns and Pegs website to promote the Belvoir shoot.

Well, that was a good call. They just had a record year at the Belvoir shoot.

I can only say the video probably had something to do with that. All I have are the video’s analytics look at. I’m not able to do any correlation to Belvoir’s income at this time.

But at this…

View original post 514 more words

Quick Note

I’m in China currently with my wife who is working on several sculpture commissions which I’m documenting. Won’t be publishing anything new until I get back in January.

I’ll be finally updating my X70 to 4k for a London project then, so over the following weeks I’ll have some stuff to share–including notes on the Mac Pro which I recently got and haven’t had much of a chance to use, though I did wrap up one project on it. Seems about 10X faster than my iMac.

Will also upload a review of Morphcut which is a fantastic plug-in I used on my last corporate video.

Till then, I wish you all a happy holiday season.

Joe

 

Run ‘n Gun Music Video?

Abi Moore

 

(from the Run and Gun Videography Blog)

Well, normally one wouldn’t promote this sort of thing. After all, it takes quite some time and planning to do a music video…

But, as Abi Moore remarked, ‘if you want something done fast, ask a busy person”.

I’m not always this busy, but in the week before a trip planned to the US, I found myself with 3 scheduled shoots and one edit that absolutely had to be done before I left.

Then Abi messaged me urgently.

She needed a music video by the end of the month (when I would be gone).

She had sent me the song. A very nice song, though a sad Christmas song as it were.

I asked for the lyrics, got them, glanced it over and said, ” Come on over tomorrow. We’ll shoot you singing the whole song whilst driving a few times and then some more at our neighbor’s Steinway piano, a few additional shots in town, throw something together and see if we need anything else to polish it off.

So we did just that one evening.

For the night scenes I used the Sony HXR NX30. All hand-held, of course, though I utilised a bean bag on the car’s dash for most of the car shots.

For the piano scenes I used the NX30 and the X70; X70 on a tripod and the NX30 handheld.

And, for the first time ever, I found it necessary to add stars to a shot using an FCPX generator and FCPX color controls and shape masks to take down the white sky to a darker gray.

Also, for the first time ever, I added snow to a shot, using the Pixelfilmstudios plug-in. Two layers of snow–the foreground layer to which I added yellow as if lit by the foreground yellow light from the doorway. That was surprisingly easy.

Who says you can’t produce a music video in a couple of days cheap as chips?

You’ll be the first to see it as I’m only publishing it here.

(Best to watch in full HD, as it’s a rather sad–and therefore somewhat dark Christmas story.)

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