Best FCPX Tutorials | Izzy Video

For more than a year now I’ve been telling people on forums, etc. about izzy

When I first starting using FCPX it was obvious that it wasn’t just a “sit-down-and-figure-it-out” program. And I’m not very good at studying thick manuals.

But some people are and we count on them to put together tutorials that show us the fundamental basics in action.

There are many out there, as you all know.

I tried all the usual ones at the time and wasn’t very happy with any of them. Some were too long and drawn out, but most seemed to have an annoying aspect of the presenter trying to sell his own “brand”. By that I mean a bit too much time spend on being an interesting personality rather than just telling you what it is you want to know.

Then someone told me to check out izzy video.

I had a feeling that FCPX was simple and intuitive, but it was obvious that there were a few principles I’d have to grasp before I could run with it. My feeling was that this should be accomplishable in one day.

It was.

Izzy had quite a series of short tutorials on the basics of FCPX. More than a dozen I think. And they were free. But more importantly, he had me up and running and having fun in the very first day.

He didn’t pile it all on.

He took it step by step.

He wasn’t long and laborious. He was concise and to-the-point, easy to follow and listen to.

Then, for a ridiculously low fee, he had an “Advanced FCPX” course, also with tons of short videos, step by step.

With all that I happily edited for more than a year.

Then came FCPX 10.1.

It took Izzy a couple of weeks, but as soon as he announced the new FCPX 10.1 basic tutorials (he’s still got the original ones on his site if you haven’t upgraded), I sat down and watched them all straight through.

Boy am I glad I did!

Because I didn’t just learn about the new cool stuff that I wanted to grasp correctly from the outset, I learned a TON of stuff I didn’t know that’s been there all along. Easy stuff.  Wonderful tools and short cuts. Great advice on work flows.

Hey, maybe everyone else already knew all this (but I doubt it).

FCPX had already doubled my speed and enjoyment of the FCPX editing process right from the start. But I’m sure some of you are familiar with the nagging feeling that you’re being a lunkhead about certain things, but just don’t know another way of doing it so you just carry on being a lunkhead. (I’m not the only one, am I?)

But now Izzy has just inadvertently helped me get some of the “lunks” out of my head.

And, no, this is not an affiliate announcement. I get nothing from this except the satisfaction of helping people which is the purpose of this blog.

“How To” Videos

I was recently re-reading my Web Video page on my site ( and thought I’d better test something I said in there, namely: If you search for “how to bake a brownie”, you will find some videos on that subject on Page 1 of your search–even if they are “home grown” YouTube videos by a baking enthusiast who has no idea his video comes up on page one of a Google search.

So I searched for “how to bake a brownie”. Sure enough, there were two videos that came up right on top.

Then I decided to arbitrarily search for a number of other “how to” topics, and without much thought typed in each of the following:

how to fix a car engine

how to fly a plane

how to wash a car

And, getting a little bit more obscure….

how to choose a clarinet reed

(and something I was interested in…)

how to convert AIFF to MP3.

(I could go on….!)

In each case there were videos that came up on page one of the search.

It wasn’t really a big surprise. And that is part of the power of video content on the internet these days. There practically isn’t anything that you can’t find a step-by-step instructional video on and watch for FREE. And, more importantly, a HUGE number of people use the internet to answer their questions about a near infinite number of topics, and are specifically searching for VIDEOS. It goes without saying that the search engines “know” this too and that’s why videos are offered up high in the results.

The point, however, is that “How To” is the key phrase. When someone wants to know “how to”, they are most likely looking for a VIDEO, and certainly, whether they were looking for video content or not, it’s going to be served up as a top choice!

Now think about how your business can use this.

Let’s say you sell electrical supplies. Or modeling clay. Or Vitamins…. And let’s say you create a YouTube site that has a whole bunch of “How To” videos covering the topics of electrical wiring, sculpting with clay, health regimens, etc. And right across the bottom of the screen of this informative video (one of many) is your website address…

This is not to say that you can’t also have these videos embedded on your site itself.

I don’t think I have to paint this picture any further.

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