Tag Archives: search engine optimization

Free Book Offer: Run ‘n Gun Videography–The Lone Shooter’s Survival Guide

May 2, 2016 By in F) Resources, Run 'N Gun Videography Tags: , , , , , , , , , , , , , , , , , , , , , , , , , 8 Comments

Run 'n Gun Videography

I’ve decided to enrol in KDP Select which gives me some promotional options including making the book available for FREE for 5 days.

So that’s what I’m going to do.

I’m doing it for two reasons.

  1. I’m locked into KDP select for 90 days during which period the book can only be available on Kindle. So that gives me a sort of deadline for making the book available in soft cover and putting it on other platforms. I can’t promise it, but it’s a good target for me because I’m going to be pretty busy before then anyway. Plan is to update it and make it available in hardcover next fall.
  2. Though the book has sold a few hundreds copies, it’s only gotten about a little over 30 reviews between the UK and US markets. They’re all good reviews, but I’d like to see a lot more reviews.

The Free Download Offer is NOW LIVE on Amazon and runs through Sunday.

I hope that most of my subscribers here who don’t have it yet will take the opportunity to download it.

In exchange I have a humble request: Please review it on the Amazon page once you’ve read it.

US Amazon Link

UK Amazon Link

Available world wide.

YouTube Analytics

November 5, 2015 By in B) TUTORIALS, F) Resources, Run 'N Gun Videography Tags: , , , , , , , Leave a comment

YouTube analytics

I recently produced a short promo video that performed surprisingly well in its first 5 weeks online. In fact, it’s out-performed any other video I’ve produced like it.

When a video performs well or badly, YouTube analytics is a handy and comprehensive tool to determine why.

You’ll find the analytic metrics in your  YouTube ‘video manager’.

The metrics I tend to be interested in are, 1) traffic sources, and, 2) Audience Retention. There are a lot more metrics being tracked including views per country, viewer demographics, etc.

Traffic Sources

Traffic sources tells you if the video is being viewed from the YouTube watch page (organic search), as a suggested video by Youtube (someone watched something else and Youtube suggested yours to watch next) from an embedded website, etc.

Audience Retention

Audience retention can be viewed as ‘absolute retention’ or ‘relative retention’.

‘Absolute’ tracks every minute your viewer watches your video. It shows you where they start dropping off and also tells you if they watch it more than once or watch certain parts over again (indicated when the retention percentage exceeds 100%).

‘Relative’ compares your video’s performance with other videos that YouTube deems similar to yours. Here you can see if your video is performing average, above average or below average.

As I mentioned in the book Run ‘n Gun Videography–The Lone Shooter’s Survival Guide, it is folly to expect that 100% of people watch your video all the way through. Even popular viral videos probably don’t achieve that. For one, there are those who click on it and click right off realising it was not what they were looking for. For two, they tend to click off when they perceive it is done if they do watch it all the way through, but may not stay on for any ‘end credits’. For three, people may stop watching when you’ve ‘sold’ them on whatever it was you were trying to do (in the case of business or fund-raising videos, product videos, etc.) –and that would be the purpose of the video in the first place.

“Attention Span”

This is not a metric, but it bears mentioning that you’ve all heard that videos should be ‘such and such’ a length due to the ‘short attention span’ of people. This is simply false. A video can be as long as it keeps the attention and interest of the intended audience period. Any other datum is simply the confession of video producers who produce crappy videos.

As an example, my most popular videos (the NX30 and X70 reviews) were both long videos. 14 minutes I believe for one and the other was even longer. Yet between them I think they’re well over 175,000 views with tons of engagement (comments, likes, shares, emails to me, etc.) and the audience retention is about 35% which I think is quite good. Look at it this way: 60,000 people watched the entirety of both videos.

But my recent promo for the Belvoir Castle shoot exceeded even that.

It appeared that Belvoir Castle uploaded the file I gave them directly to their servers, so that was not a source of the views counted by YouTube. The other site it was embedded on was Guns and Pegs (which was a YouTube link), but I doubted it was delivering that many views. So I had a look to see what was happening.

Traffic sources

Turns out only 21% came from embedded websites. 43% came from the YouTube Watch Page and 1/3 of all views were because of YouTube suggesting the video when someone was watching something else similar.

Thus, nearly 3/4 of all views were the result of an organic search.

Next I looked at audience retention.

Absolute retention

Here I found there was a very high retention rate (73%). Roughly 3/4 of all viewers watched the entire 4 minute video.

Relative audience retention (how the video performs compared with similar videos), showed it to be ‘above average’ through most of the video.

Relative retention

How did they find the video?

That is attributed to the relevant title, tagging and description I gave it. (mind you, this is for a targeted public–those who are interested in paying big bucks to shoot on a country estate, and to a lesser degree, those generally interested in the subject of shooting or Belvoir Castle).

Why did they watch as much of it as they did?

That can only be a measure of the quality of the video to get and keep their attention.

As you can see, using these analytics, one could go back and modify a video to improve it by seeing where attention drops off, evaluating what caused it and then remedying it. As for me, I usually just let it go if it seems to be doing its job.

There’s a chapter in the Run ‘n Gun Videography ebook that goes into greater detail on how to optimise videos for YouTube, and even then, there’s much more to it than I covered. But I did cover the essential basics based on my own experience.

Message

Message is a big subject in that book and it might interest you to know that when I produced this particular video, the client had quite something else in mind. It took some fancy dancing to go ahead and produce it the way I did and then get them to watch it with a looming unalterable deadline facing us. After all, it was their interest I had in mind, not any desire to make myself look good. They loved it, so again, the point made in the book about the seniority of message was well proven as the video’s performance in the first 5 weeks has been very positive. You just have to understand and be able to clearly communicate the intended message and disregard ideas to the contrary.

‘Run ‘n Gun Videography’ — Amazon reviews

February 5, 2015 By in D) Reviews, Run 'N Gun Videography Tags: , , , , , , , , , , , , , , , , , 19 Comments

Run 'n Gun Videography

 

Some newsy stuff.

The video review of the Sony PXW X70 completed its journey from page 26 on a Google search to the number 1 video spot in just under 2 1/2 months. Still annoyed by the couple of sound faults in that video but strangely in just under 17,000 views to date, no one has complained. That’s good because that was a 26 hour upload on a tenuous internet connection.

Run ‘n Gun Videography–The Lone Shooter’s Survival Guide has now been out 5 weeks, with 125 copies sold. New territory for me. Not sure how that rates. Here are the reviews so far:

 

This book is an amazing find! It is one of those rare gems … 5 Feb. 2015

By WisePurchaser – Published on Amazon.com

Format:Kindle Edition|Verified Purchase

This book is an amazing find! It is one of those rare gems that occasionally crosses one’s path, if at all. I say this because the author has distilled a wide assortment of complex issues related to videography into one easy-to-understand source. The author, Joe Caneen, is a veteran videographer with years of industry experience – 30 years and counting, in fact. Yet, unlike many seasoned authorities of this caliber who usually get locked into trade convention or spout out-of-reach techno jargon, Mr. Caneen is refreshingly unpretentious and accessible. So, if you are a beginner videographer who values a didactic approach that fuses intellect with common-sense, that balances artistic technique with practicality, then the good spirits of fate have led you to the right place. Read this text! Learn the many nuggets of wisdom contained within! And you will most assuredly thank me later.

By Kenneth Mullinge

Format:Kindle Edition|Verified Purchase

I’ve just finished reading Joe’s book and I have to say I found it very enjoyable and easy to read. He points out a number of things that I found very useful, the single main point which he makes (and I will not describe here) was more than worth the cost of the book alone. Definitely buy this book if you are interested in becoming a better videographer.

Kenny M

5.0 out of 5 stars

A no-nonsense book stuffed full of very good advice and tips 16 Jan. 2015

By J. J. Robertson

Format:Kindle Edition|Verified Purchase

A no-nonsense book stuffed full of very good advice and tips. Joe Caneen really knows his trade and gets straight to the point with his writing. I wish I’d read this book years ago instead of learning the hard way by making lots of mistakes!

5.0 out of 5 stars

The most inspiring video teacher I have found! 6 Jan. 2015

By Justin Opinion – Published on Amazon.com

Format:Kindle Edition|Verified Purchase

I have waited patiently… oh who am I kidding, I’ve never been patient about anything! But I’ve waited for this book to be finished because – well, because I had no choice. But Joe (The Video Whisperer) was kind enough to share snippets of the text on his blog site during the process, and that helped.

Let me preface (what, preface has to be at the top?), okay then let me just say that I have not read the full finished work as yet and am reviewing it anyway. I don’t normally do that – but want to give full disclosure to it. I do feel qualified to offer you my opinion now because I have read so much of it already, and am familiar with the work of this expert craftsman. Joe, from what I’ve learned over time, has spent a career behind the camera in many types of productions. The kind of work where you get one chance to get it right, and that’s it. And even if you can take a second try at it – it comes at a high cost. You don’t have a long and rewarding career if you don’t excel at meeting those objectives.

Good quality cameras are readily available now on nearly every budget level. But if you want to get beyond “point it that way and hit the red button” skill level, you need advice and insight. And The Video Whisperer is the best I’ve found. In part, I freely admit, because I just like him. His personality and easy communication style are very relaxing and familiar. And I find that with that relaxed feeling, my mind is much more receptive to the information being given.

I make videos on YouTube – mostly about the shooting sports and guns in general, so I was not only not offended by the many gun references, I enjoy them. If you are of a different opinion on that topic, don’t fret – the book really is about cameras and how to use them. The analogies are just too easy, and I think quite entertaining. I mention that I make videos because my point is that I fumble at it, and I struggle with it. The improvements I have made have come largely from the inspiration and information from The Video Whisperer – whom I discovered accidentally by watching his review of a Sony camera (that I ultimately purchased and use). The quality of his work in that review left my jaw on the table, and I’ve been hooked since.

If you have a passion, just an interest, or simply a need to learn more and improve your skills with video cameras, I can’t recommend this book enough. What I think you will receive from it above all is INSPIRATION!

5.0 out of 5 stars

This Should be a Required Text for Video and Film Students!! 18 Jan. 2015

By M. Raja – Published on Amazon.com

Format:Kindle Edition|Verified Purchase

I am not a videographer or a photographer, but do need some help in taking nice pictures of my orchids. Years ago, Joe had given me some basic suggestions about photography and, having internalized them, I have often found myself using those basic techniques even when taking pictures with my iPhone camera. This book, thus, provides a whole wealth of practical and conceptual explanations that would be useful for all those who enjoy filming or hope to launch a professional career as cameramen/women or as film-makers.

I found it especially refreshing that the author first provides the fundamental and core concepts about larger practices (Read Chapter 2 as a great example of this) and then builds on that: this is what we do in our literary studies classes, where we encourage our students to learn the basics first and after that performing complex tasks becomes easier. It seems Joe has given his audience a kind of how-to-book that explains, beyond technique, the how and why aspects of the craft of videography!

This book will be highly useful to all those studying film or film production at college level and I, for one, am certainly going to recommend it as a possible text to the film department at my university!!!

5.0 out of 5 stars

Concrete advice for solo videographers 22 Jan. 2015

By Matthew – Published on Amazon.com

Format:Kindle Edition|Verified Purchase

Great read on fundamentals and advanced techniques of a solo videographer’s world. Easy to read and filled with practical info on lots of topics: gear choice, marketing yourself and your videos, interview tips, editing, what to charge for your services…. Written very conversational and witty, this book kinda feels like sitting down with a trusted mentor sharing his wisdom.

5.0 out of 5 stars

Brilliant book from an authentic working professional explaining the concepts and mechanics of invisible camerawork 11 Jan. 2015

By Miklos Nemeth – Published on Amazon.com

Format:Kindle Edition|Verified Purchase

Absolutely worth every penny. The book has general “life philosophy/wisdom” as well as videography/cinematography/photography (concepts) sections, and specific detailed technical chapters, too. The main advantage of reading a book like this is that it comes from the pen of an authentic/original source, a professional videographer who has been earning his family’s bread for decades on videography. On a couple of videography forums I found a number of excellent comments, but I wanted a book that you can read from page one to the end covering practically every aspects of videography.

4.0 out of 5 stars

Good honest book about videography with tips earnt with experience. 12 Jan. 2015

By cheekysaffer

Format:Kindle Edition|Verified Purchase

I am one of those people who watched the Sony NX30 camera reviews on YouTube a while ago looking for a new camera.

The first thing I noticed when watching the video was that Joe seems very sincere and it was obvious that he has years of experience in the video and film industry. I am just starting up my video production company and it was very assuring to hear that you don’t need to have a really expensive camera to be professional. Although I did spend £4k on a second hand one which I wanted….

I visit thevideowhisperer YouTube channel from time to time and this is how I learned that Joe has now written a book on the subject of videography.

I just bought this today and finished it tonight. Its a good honest book that really strips down the whole professional videography subject into core chapters. Its filled with really good advice that you can tell was earned in the field.

As I don’t have any professional paid experience yet, I was looking for this kind of book. Anything that can help me produce better quality videos for my future clients and possibly help to prevent me making silly mistakes is worth the asking price of this book.

As someone who is about to leave an engineering career to do what I always wanted to do, its good to find that extra little inspiration from a real professional in the game.

A good easy read, highly recommended for people who are thinking of going pro.

 

“Run ‘n Gun Videography” eBook, First Reviews

January 5, 2015 By in Run 'N Gun Videography Tags: , , , , , , , , , , 9 Comments

Run ‘n Gun Videography–The Lone Shooter’s Survival Guide is now live on Amazon as a Kindle eBook.

25 Chapters, 219 pages, 60 photos and illustrations, $7.77 /£5.05 (available worldwide). You can buy it here.

You don’t need a Kindle reader to read a Kindle book. Anyone can download the free Kindle app for pc or Mac right on the Amazon page (links below).

Along with the new book is a new blog Run and Gun Videography, which is both a supplement to the book and a developing resource for lone shooters and those just starting off in the videography business.

Run ‘n Gun Videography is the perfect primer for those starting out as videographers. It will get you off on the right foot.

The book was written mainly for lone shooters, small production companies and those just starting out in the business. You’ll find, however, that the information is equally applicable to class A feature films.

In my opinion you could either go to film school or read this book. Or read this book and get a hell of a lot more out of film school because you will have your priorities set straight.

Reviews

It’s been out for three weeks now with 7 reviews so far between the US and UK. I don’t know these people, except through the blog, but I sincerely appreciate the time taken to post the reviews and look forward to more.

Here’s a sampling:

Justin Opinion

…Good quality cameras are readily available now on nearly every budget level. But if you want to get beyond “point it that way and hit the red button” skill level, you need advice and insight. And The Video Whisperer is the best I’ve found. In part, I freely admit, because I just like him. His personality and easy communication style are very relaxing and familiar. And I find that with that relaxed feeling, my mind is much more receptive to the information being given…

If you have a passion, just an interest, or simply a need to learn more and improve your skills with video cameras, I can’t recommend this book enough. What I think you will receive from it above all is INSPIRATION!

Miklos Nemeth

Absolutely worth every penny. The book has general “life philosophy/wisdom” as well as videography/cinematography/photography (concepts) sections, and specific detailed technical chapters, too. The main advantage of reading a book like this is that it comes from the pen of an authentic/original source, a professional videographer who has been earning his family’s bread for decades on videography. On a couple of videography forums I found a number of excellent comments, but I wanted a book that you can read from page one to the end covering practically every aspects of videography.

Cheeksaffer

I am one of those people who watched the Sony NX30 camera reviews on YouTube a while ago looking for a new camera.

The first thing I noticed when watching the video was that Joe seems very sincere and it was obvious that he has years of experience in the video and film industry. I am just starting up my video production company and it was very assuring to hear that you don’t need to have a really expensive camera to be professional. Although I did spend £4k on a second hand one which I wanted….

I visit thevideowhisperer YouTube channel from time to time and this is how I learned that Joe has now written a book on the subject of videography.

I just bought this today and finished it tonight. Its a good honest book that really strips down the whole professional videography subject into core chapters. Its filled with really good advice that you can tell was earned in the field.

As I don’t have any professional paid experience yet, I was looking for this kind of book. Anything that can help me produce better quality videos for my future clients and possibly help to prevent me making silly mistakes is worth the asking price of this book.

As someone who is about to leave an engineering career to do what I always wanted to do, its good to find that extra little inspiration from a real professional in the game.

A good easy read, highly recommended for people who are thinking of going pro.

Professor M. Raja

…This book, thus, provides a whole wealth of practical and conceptual explanations that would be useful for all those who enjoy filming or hope to launch a professional career as cameramen/women or as film-makers.

I found it especially refreshing that the author first provides the fundamental and core concepts about larger practices (Read Chapter 2 as a great example of this) and then builds on that: this is what we do in our literary studies classes, where we encourage our students to learn the basics first and after that performing complex tasks becomes easier. It seems Joe has given his audience a kind of how-to-book that explains, beyond technique, the how and why aspects of the craft of videography!

This book will be highly useful to all those studying film or film production at college level and I, for one, am certainly going to recommend it as a possible text to the film department at my university!!!

Matthew

Great read on fundamentals and advanced techniques of a solo videographer’s world. Easy to read and filled with practical info on lots of topics: gear choice, marketing yourself and your videos, interview tips, editing, what to charge for your services…. Written very conversational and witty, this book kinda feels like sitting down with a trusted mentor sharing his wisdom.

Price: U.S. $9.99/UK £6.52, but it is available globally, so depending where you are, either of the two links at the bottom of this page might ask you to sign into Amazon in your own country.

New: Run ‘n Gun Videography Blog

With the release of this book I’ve started a new blog called Run ‘n Gun Videography. It is meant to be a companion to the book in that part of its function is to supplement the book with sample videos relevant to certain chapters. Beyond that I hope to build it into a growing resource of information for lone shooters and small production companies with links to helpful information and relevant articles sent in by subscribers. You don’t need to have read the book to subscribe or to read the new blog, but in certain cases it will make more sense to have read the book. The blog is in its infancy, but I will endeavor to regularly update it with useful information.

Review Request

I would sincerely appreciate it if those of you who do buy and read the book  would post a review on Amazon once you’ve read the book.  As most readers here know, we don’t tend to buy anything of this sort (be it equipment or books) without reading reviews first.

Please feel free to share the link on your own networks.

Also, feel free to write me directly with any questions or requests using the contact links at the back of the book or through this blog.

BUY U.S. version (Amazon.com)

BUY UK version (Amazon.co.uk)

 My Own Wee Promo for the Book (VIDEO)…

The Book Cover:

Run _'n _Gun_Videography-cover

YouTube Drops a Bomb

February 2, 2013 By in F) Resources Tags: , , , , 4 Comments

(updated 15 Oct 2013–last sentence)

And it’s a good one.

Not sure when this happened, so I might be slow on the draw.

I’d been hearing about the facility of uploading transcriptions for videos recently.

Sounds like a lot of bother, doesn’t it?

And that’s why I didn’t jump on it, so it went on the “to do” list, waiting for the day I’d have nothing better to do than sit around tediously transcribing videos.

Turns out, it’s no bother at all!

As serendipity would have it, I stumbled on a blog that explained the process and the benefits. Not only does a transcript allow search engines to index and rank the content of your videos, you can also publish the transcripts in various ways to various sites as articles–all of which increases the profile of your video, and/or points back to your site.

When I went into my YouTube edit window and clicked on the “Captions” button (the first step), I was stunned to find that there was ALREADY an automatic caption feature in place, something not mentioned in the blog I had read. The entire video was already transcribed with voice recognition technology!

Of course, it wasn’t perfect, but it was pretty darn good.

So what I did was download the automatic captions with the handy “download” button, spent a few minutes correcting the errors, then uploaded the finished transcript labeling it as “English transcript”. I made sure the title of the transcript contained key words and that the first line of the YouTube video description contained the exact link to the page where the video appears on my web site.

Now when that video comes up anywhere there is an icon that indicates the availability of a transcript.

When you click on the icon, amazingly, the transcribe moves along phrase by phrase in synchronization with the video as it plays.

Furthermore, you can use the transcript to go back to an exact point in the video that you might want to watch again.

I find this positively AMAZING.

Now, on my own site, the Home Page and the main service pages all contain videos I made specifically to introduce the site and those services, all of which are transcribed and indexable by Google.

It also answers the question I posed some time back in an article:  “How in the world is Google going to index video content?” -since all indications have been that video content is the future of the internet, and we know Google didn’t buy YouTube for its funny cat videos.

Duhhhh.

UPDATE: Jeez! Don’t know why they don’t announce these things, but they just made it easier. Now you can transcribe your video with YouTube’s help. They’ve set it up so you can simply play the video and re-loop the last 10 seconds anytime you want to. Very handy.

The Video SEO Prediction

November 4, 2010 By in B) TUTORIALS, C) Corporate Videos, F) Resources Tags: , , , , , Leave a comment

Several months ago it came to my attention that the top web SEO (search engine optimization) experts in the world were talking about the growing importance of video content in websites. So much so that it is postulated that in 2 or 3 years, if your website does not have video content it will NOT rank on page one of a Google search.

The reason is simple.

You have probably noticed for some years now that most Google searches will turn up relevant PHOTOGRAPHS on page one of most searches. You may also notice there are now usually relevant VIDEOS coming up on page one, usually about halfway down, if not near the top.

The reason is that Google found that there is a high degree of INTERACTION with both picture and video content by searchers. Bruce Clay of Bruce Clay, Inc., one of the top SEO companies in the world has coined a term for photographs and video that may soon enter the lexicon of the world wide web–“ENGAGEMENT OBJECTS”.

Amongst the links below you will find that Google is apparently working on technology to actually search VIDEO CONTENT for all the videos on the web as part of the process of delivering up your search results in the split second their search engines scour the billions of pages of content across the web for you. The first step is to read actual GRAPHIC CONTENT of videos, but it won’t end there….

Meanwhile just know that Google gives high relevancy to video in search results. So it is important that you correctly TAG your videos (title, keywords). And, if you didn’t know, YouTube automatically creates a transcript of the narrative content of the video. Why? So search engines can “read” what the content of the video is. Related article: YouTube Drops a Bomb

Well, it makes sense. This is an audio/visual age. Most of us would rather watch a video that shows us how to do something or what the features of a product or service are rather than read pages of text.

Meanwhile, it is obvious that it would be a benefit to ANY site to have video content.
Interestingly, on a search of sites in my local area, I found very few sites to have any video content whatsoever. I have no idea what the world-wide percentages are, but I think it’s safe to assume that the percentage of sites with video content are relatively few.

One might assume that the “big guys” can afford video because video is expensive to produce, right?

Wrong.

Well, it can be–if you hire a marketing company who then goes out and hires a crew complete with producer, director, cameramen, lighting crews, script supervisors, grips, sets, props, makeup, transport, editors, CGI personnel….or any portion thereof or additions beyond that. Not to mention renting studios, location fees….well, you get the idea.

Then there are enthusiasts who go out and buy a video camera and some editing software and, voila, schooled in MTV, start selling services as professional videographers. I’ve seen a few of those on websites too. Even so, it’s better than nothing with this one proviso: Your videos (just as each and every one of your photographs) have to be properly tagged with key words to effectively affect your web presence and ranking.

On the other hand, why would you want a video in the first place? (I could just as well ask, “why do you want a website in the first place?”)

You want to SELL your product or service. That’s why.

So if you have a properly tagged video that is interesting and compelling enough to SELL your product or service, you’re at an automatic distinct advantage. And, as mentioned earlier, in the near future it will be VITAL to have video content to be found at all on the web.

VIDEO DOESN’T HAVE TO BE EXPENSIVE

Given that your local videographer is a trained professional; someone who knows how to compose, light and edit (and WHY he is composing, lighting and editing, amongst the myriad of other associated skills in producing an effective video), he can probably produce most types of web videos required by almost any client ALL BY HIMSELF. Now you’re just paying one guy, not an entire troupe.

Now what type of web video are we talking about?

Let’s break that down:

1) “Welcome to my site”. Here’s a simple video that ANY site can benefit from and which would be the least expensive, while immediately giving you video content on your site, YouTube, FaceBook–or any other place you want to put it. The more places cross-referenced back to your site, the merrier. So what does such a video consist of? Hey, it’s just YOU saying “hi, welcome to my site….” and giving a short bit of what it’s about, what you have to offer, how the customer might benefit, etc.
Short, to the point and friendly. And what do you get? –You immediately PERSONALIZE your site. Remember, we’re not talking about hiring some Hollywood actor with a cool voice and slick hand gestures (=HYPE), no, we’re showing your potential customers the real deal. A real person. You. Don’t you think that will positively affect most people compared with related sites that have no such friendly intro, but just the usual text and photos, website gimmickry or whatever?

2) Product or Service Demonstration video. This would be the second type. Let’s say you have a unique product or invention that is not widely known or understood, yet is something many people would find beneficial. Well then you need to show it off in a video and you will certainly increase your sales potential many-fold. Of course this also applies to any product or service, new or not. In this case, you put your best foot forward and show and tell people why they should buy your product or service. Again, compared with similar sites or competition who have no video, who do you think will have a better chance of securing a sale?

3) “How to” videos.  This is a type of video that specifically demonstrates a procedure (such as how to install a wall-mounted TV, how to prune roses, how to bake a brownie, how to…you get the idea. No matter what you sell, such a video makes your site user-friendly as it offers the service of know-how and help. Search engines will find you and people will then find your site–and that’s what you want.

None of these videos have to be expensive. I would say from 150 dollars for the first type from as little as a few hundred dollars for the second two types.

So no, video doesn’t have to be expensive.

And right now, before it’s all the rage, it will be the best investment you will have made in a long time.

This is the video I saw years ago which predicted the trend: http://www.reelseo.com/engagement-objects-seo/

Now if you Google “Video SEO” or related terms, you will find a torrent of information that indicates the realisation of that prediction–even if a few years later than he predicted.

 

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