SD Card Deals–“If it’s too good to be true…”

Counterfeit SD cards

(Originally published on the Run ‘n Gun Videography Blog.)

I’ve always used SanDisk cards and never, ever had a problem in the 5 or 6 years I’ve being using digital equipment.

Also, I generally get the highest rated cards in terms of speed and bit rate for the equipment I’m using.

One is tempted when making SD card purchases to find a really good deal.

BUT, if what you find seems too good to be true, it probably isn’t true.

Here’s a story about SD card counterfeiting

As you will see, the counterfeited cards look identical. And where you’ll find these great deals is on eBay, Amazon or similar sites.

Sony PXW X70 4K Firmware Update Available

Well, it’s here.

This is the link . Sony V2.00 Update

Here are the exact instruction on how to install the update: V2.00 update procedure

There are several reports that, in combination with FCPX’s last update, you can now natively import XAVCL into FCP.

This update does not automatically give you 4K.  There’s another step (purchase) which hasn’t been made very clear at this date, but I’m sure we’ll find out soon. However, if you want to record in XAVCL right now, you can.

18 June 2015

Ok, here’s the latest on the 4K update with a rebate available to the US market.

X70 4K Firmware Update

And here’s the link for obtaining and activating 4K. X70 4K Upgrade Key

And this comment from the FB X70 User Group regarding a rebate for early adopters of the X70:

 The 4K upgrade is here! It’s easy to install and Sony has the loyalty program. The box will have a sticker that tells users to visit a webpage where they get contact info for POSC…. gives you ‘inside’ access and can help you upgrade in 5 – 10 minutes. Sony wants to show their appreciation to early adopters of the PXW-X70 camcorder: End-user purchasers of PXW-X70 who took delivery of their product on or before March 31, 2015 and who purchase a CBKZ-X70FX 4K license key between June 15, 2015 and August 31, 2015 are eligible to receive a $300 mail-in rebate from Sony!

Sony PXW X70–AVCHD vs XAVC-L, Some Sobering Thoughts

4k-Ultra-HD1 Like everyone else I was intrigued by the possibility of shooting 4K when I bought the X70 (4K upgrading coming out in June at a cost).

I say intrigued. It’s not that I really needed to shoot in 4K. When the 4K upgrade does come out, I’ll be interested to know if it has any improving affect on the camera’s native 1080 HD resolution by reason of the software. Otherwise, I’m not very inclined to go that way.

Here are the sobering facts:

1. To shoot in 4K you will have to use the Sony SxS Pro+ cards (not the SxS-1 or SxS Pro cards) and for that you’ll need a reader/writer than can take them. Or, as one commenter said, get and use an Atmos Shogun  4K recorder/monitor or something similar for about £1500/$2200.

2. The 64 GB SxS Pro + card costs over £600 or $900 and will get you 32 minutes of record time (or less by some reports).

3. The 128 GB SxS Pro+ card costs about £800 or about $1200 and will get you an hour of record time (or less).

4. There is now a free plug-in for FCPX that will allow you to import off an SxS card, but the expenses don’t end there…

5. You’ll need high-end graphics cards and a 4K monitor. Your MacBook Pros and iMacs won’t handle the image processing without making you go mad. You’ll need the Mac Pro which was built for 4K. PC users will have similar hardware issues, particularly for graphics cards.

So what about these SDXC cards we all bought? Well, they’re good and they’re fast and you CAN record XAVC-L on them if you want to, but why bother if your output is HD? Is there some small advantage? Apparently there is if you’re into minutiae, but in the scheme of things I don’t think there’s any discernible difference or advantage–except your files will be larger.

Unless you’ve got money to burn, stick with HD. It will be years before the prices on 4K equipment and media become affordable for most, and for that to happen, 4K will have to be all the rage. And that may never happen except in a small niche group of producers.

On the other hand, as another commenter pointed out, if you shoot in 4K for regular HD export, that gives you a host of advantages in post production (image cropping, stabilisation without image size loss, etc). Some blogs are suggesting that clients are requesting 4K shoots for HD export. It gives the option of later re-issuing the same video in 4K.

The question remains for X70 users, will we be able to record 4K at 60mbps on an affordable SDXC card and edit using proxy files? It remains to be seen.

As I said in the original X70 review, if you want a 4K camera, don’t get this one. Get one that’s already ready.

When it is ready, I hope I will have to eat my words–‘cuz I think I’ll want to start shooting in 4K for 1080 HD export.

 

‘Run ‘n Gun Videography’ — Amazon reviews

Run 'n Gun Videography

 

Some newsy stuff.

The video review of the Sony PXW X70 completed its journey from page 26 on a Google search to the number 1 video spot in just under 2 1/2 months. Still annoyed by the couple of sound faults in that video but strangely in just under 17,000 views to date, no one has complained. That’s good because that was a 26 hour upload on a tenuous internet connection.

Run ‘n Gun Videography–The Lone Shooter’s Survival Guide has now been out 5 weeks, with 125 copies sold. New territory for me. Not sure how that rates. Here are the reviews so far:

 

This book is an amazing find! It is one of those rare gems 5 Feb. 2015

By WisePurchaserPublished on Amazon.com

Format:Kindle Edition|Verified Purchase

This book is an amazing find! It is one of those rare gems that occasionally crosses one’s path, if at all. I say this because the author has distilled a wide assortment of complex issues related to videography into one easy-to-understand source. The author, Joe Caneen, is a veteran videographer with years of industry experience – 30 years and counting, in fact. Yet, unlike many seasoned authorities of this caliber who usually get locked into trade convention or spout out-of-reach techno jargon, Mr. Caneen is refreshingly unpretentious and accessible. So, if you are a beginner videographer who values a didactic approach that fuses intellect with common-sense, that balances artistic technique with practicality, then the good spirits of fate have led you to the right place. Read this text! Learn the many nuggets of wisdom contained within! And you will most assuredly thank me later.

By Kenneth Mullinge

Format:Kindle Edition|Verified Purchase

I’ve just finished reading Joe’s book and I have to say I found it very enjoyable and easy to read. He points out a number of things that I found very useful, the single main point which he makes (and I will not describe here) was more than worth the cost of the book alone. Definitely buy this book if you are interested in becoming a better videographer.

Kenny M

5.0 out of 5 stars

A no-nonsense book stuffed full of very good advice and tips 16 Jan. 2015

By J. J. Robertson

Format:Kindle Edition|Verified Purchase

A no-nonsense book stuffed full of very good advice and tips. Joe Caneen really knows his trade and gets straight to the point with his writing. I wish I’d read this book years ago instead of learning the hard way by making lots of mistakes!

5.0 out of 5 stars

The most inspiring video teacher I have found! 6 Jan. 2015

By Justin OpinionPublished on Amazon.com

Format:Kindle Edition|Verified Purchase

I have waited patiently… oh who am I kidding, I’ve never been patient about anything! But I’ve waited for this book to be finished because – well, because I had no choice. But Joe (The Video Whisperer) was kind enough to share snippets of the text on his blog site during the process, and that helped.

Let me preface (what, preface has to be at the top?), okay then let me just say that I have not read the full finished work as yet and am reviewing it anyway. I don’t normally do that – but want to give full disclosure to it. I do feel qualified to offer you my opinion now because I have read so much of it already, and am familiar with the work of this expert craftsman. Joe, from what I’ve learned over time, has spent a career behind the camera in many types of productions. The kind of work where you get one chance to get it right, and that’s it. And even if you can take a second try at it – it comes at a high cost. You don’t have a long and rewarding career if you don’t excel at meeting those objectives.

Good quality cameras are readily available now on nearly every budget level. But if you want to get beyond “point it that way and hit the red button” skill level, you need advice and insight. And The Video Whisperer is the best I’ve found. In part, I freely admit, because I just like him. His personality and easy communication style are very relaxing and familiar. And I find that with that relaxed feeling, my mind is much more receptive to the information being given.

I make videos on YouTube – mostly about the shooting sports and guns in general, so I was not only not offended by the many gun references, I enjoy them. If you are of a different opinion on that topic, don’t fret – the book really is about cameras and how to use them. The analogies are just too easy, and I think quite entertaining. I mention that I make videos because my point is that I fumble at it, and I struggle with it. The improvements I have made have come largely from the inspiration and information from The Video Whisperer – whom I discovered accidentally by watching his review of a Sony camera (that I ultimately purchased and use). The quality of his work in that review left my jaw on the table, and I’ve been hooked since.

If you have a passion, just an interest, or simply a need to learn more and improve your skills with video cameras, I can’t recommend this book enough. What I think you will receive from it above all is INSPIRATION!

5.0 out of 5 stars

This Should be a Required Text for Video and Film Students!! 18 Jan. 2015

By M. RajaPublished on Amazon.com

Format:Kindle Edition|Verified Purchase

I am not a videographer or a photographer, but do need some help in taking nice pictures of my orchids. Years ago, Joe had given me some basic suggestions about photography and, having internalized them, I have often found myself using those basic techniques even when taking pictures with my iPhone camera. This book, thus, provides a whole wealth of practical and conceptual explanations that would be useful for all those who enjoy filming or hope to launch a professional career as cameramen/women or as film-makers.

I found it especially refreshing that the author first provides the fundamental and core concepts about larger practices (Read Chapter 2 as a great example of this) and then builds on that: this is what we do in our literary studies classes, where we encourage our students to learn the basics first and after that performing complex tasks becomes easier. It seems Joe has given his audience a kind of how-to-book that explains, beyond technique, the how and why aspects of the craft of videography!

This book will be highly useful to all those studying film or film production at college level and I, for one, am certainly going to recommend it as a possible text to the film department at my university!!!

5.0 out of 5 stars

Concrete advice for solo videographers 22 Jan. 2015

By MatthewPublished on Amazon.com

Format:Kindle Edition|Verified Purchase

Great read on fundamentals and advanced techniques of a solo videographer’s world. Easy to read and filled with practical info on lots of topics: gear choice, marketing yourself and your videos, interview tips, editing, what to charge for your services…. Written very conversational and witty, this book kinda feels like sitting down with a trusted mentor sharing his wisdom.

5.0 out of 5 stars

Brilliant book from an authentic working professional explaining the concepts and mechanics of invisible camerawork 11 Jan. 2015

By Miklos NemethPublished on Amazon.com

Format:Kindle Edition|Verified Purchase

Absolutely worth every penny. The book has general “life philosophy/wisdom” as well as videography/cinematography/photography (concepts) sections, and specific detailed technical chapters, too. The main advantage of reading a book like this is that it comes from the pen of an authentic/original source, a professional videographer who has been earning his family’s bread for decades on videography. On a couple of videography forums I found a number of excellent comments, but I wanted a book that you can read from page one to the end covering practically every aspects of videography.

4.0 out of 5 stars

Good honest book about videography with tips earnt with experience. 12 Jan. 2015

By cheekysaffer

Format:Kindle Edition|Verified Purchase

I am one of those people who watched the Sony NX30 camera reviews on YouTube a while ago looking for a new camera.

The first thing I noticed when watching the video was that Joe seems very sincere and it was obvious that he has years of experience in the video and film industry. I am just starting up my video production company and it was very assuring to hear that you don’t need to have a really expensive camera to be professional. Although I did spend £4k on a second hand one which I wanted….

I visit thevideowhisperer YouTube channel from time to time and this is how I learned that Joe has now written a book on the subject of videography.

I just bought this today and finished it tonight. Its a good honest book that really strips down the whole professional videography subject into core chapters. Its filled with really good advice that you can tell was earned in the field.

As I don’t have any professional paid experience yet, I was looking for this kind of book. Anything that can help me produce better quality videos for my future clients and possibly help to prevent me making silly mistakes is worth the asking price of this book.

As someone who is about to leave an engineering career to do what I always wanted to do, its good to find that extra little inspiration from a real professional in the game.

A good easy read, highly recommended for people who are thinking of going pro.

 

The ‘Filmic Look’

Since uploading the review of the Sony PXW X70 (which moved from page 26 to the number one slot on page 1 Google search in two 1/2 months) I have gotten a lot of comments on the YouTube video as well as a number of comments on the blog and personal emails. They’ve all been truly great.

Confession: I’ve never been a geek. I admire those who are and those who understand all the ins and outs of codecs and all things electronically technical. I really do.

Some of those folks have commented now and then that I should look into some of the available pre-sets on the X70. More than a few have commented that with a proper setting my videos wouldn’t look so ‘video-like’.

Well, I really do want to look into those settings when I get a moment. In fact, I look forward to it.

And while I may eat my words after I’ve done so, I do want to mention something on the subject of the ‘filmic look’ that I didn’t mention in the book ‘Run ’n Gun Videography published recently.

I started off in cinematography. Film. First 16mm with a $50,000 camera/lens kit (in the early 80s), then 35mm with cameras costing between $50,000 and $250,000.

Funny thing. Even then I didn’t like the ‘filmic look’.

That, to me, meant GRAIN. And we were forever testing films and ASA (ISO) going for the least amount of grain as possible.

Anyway, in the early 90s I was assigned to a video documentary team. And at once, I loved the immediacy of video. You didn’t have to send it to the lab. You could play it back right then and there. And, of course, there was no grain. We had pretty good broadcast quality Sony cameras, so the picture quality was excellent. Crisp. Clear. Great color reproduction. I was in heaven.

Guess I was never really a film snob.

So my point is this: “What’s wrong with the ‘video look’? What’s this urge for people using video cameras to make them seem to be film cameras?

The chapter in the book that covers this subject was meant to clarify what is really meant by the ‘filmic look’. It’s a bit ironic actually how the filmic look came about—including how shallow depth of field came about. But as I said in the book, there hasn’t been a director or cinematographer in history that attributed any part of the success of a film at some awards ceremony to ‘depth of field’ or a particular film stock. It just never crossed their minds. Sure, they’d talk about their choice and manipulation of film stock for some particular look or mood they achieved, but that was in magazine articles. There’s something else far more intrinsic and important to the filmic look than all that stuff and that was the point of that chapter in ‘Run ‘n Gun Videography’.

But I also pointed out that I’m not ‘down on the filmic look’ either. I know what they’re talking about.

It’s just that I’m not down on the ‘video look’ either.

Maybe I’ll have to eat my words after I check into the X70s alternative pre-sets, but I can’t imagine that they won’t just be another version of the ‘video look’.

“Run ‘n Gun Videography” eBook, First Reviews

Run ‘n Gun Videography–The Lone Shooter’s Survival Guide is now live on Amazon as a Kindle eBook.

25 Chapters, 219 pages, 60 photos and illustrations, $7.77 /£5.05 (available worldwide). You can buy it here.

You don’t need a Kindle reader to read a Kindle book. Anyone can download the free Kindle app for pc or Mac right on the Amazon page (links below).

Along with the new book is a new blog Run and Gun Videography, which is both a supplement to the book and a developing resource for lone shooters and those just starting off in the videography business.

Run ‘n Gun Videography is the perfect primer for those starting out as videographers. It will get you off on the right foot.

The book was written mainly for lone shooters, small production companies and those just starting out in the business. You’ll find, however, that the information is equally applicable to class A feature films.

In my opinion you could either go to film school or read this book. Or read this book and get a hell of a lot more out of film school because you will have your priorities set straight.

Reviews

It’s been out for three weeks now with 7 reviews so far between the US and UK. I don’t know these people, except through the blog, but I sincerely appreciate the time taken to post the reviews and look forward to more.

Here’s a sampling:

Justin Opinion

…Good quality cameras are readily available now on nearly every budget level. But if you want to get beyond “point it that way and hit the red button” skill level, you need advice and insight. And The Video Whisperer is the best I’ve found. In part, I freely admit, because I just like him. His personality and easy communication style are very relaxing and familiar. And I find that with that relaxed feeling, my mind is much more receptive to the information being given…

If you have a passion, just an interest, or simply a need to learn more and improve your skills with video cameras, I can’t recommend this book enough. What I think you will receive from it above all is INSPIRATION!

Miklos Nemeth

Absolutely worth every penny. The book has general “life philosophy/wisdom” as well as videography/cinematography/photography (concepts) sections, and specific detailed technical chapters, too. The main advantage of reading a book like this is that it comes from the pen of an authentic/original source, a professional videographer who has been earning his family’s bread for decades on videography. On a couple of videography forums I found a number of excellent comments, but I wanted a book that you can read from page one to the end covering practically every aspects of videography.

Cheeksaffer

I am one of those people who watched the Sony NX30 camera reviews on YouTube a while ago looking for a new camera.

The first thing I noticed when watching the video was that Joe seems very sincere and it was obvious that he has years of experience in the video and film industry. I am just starting up my video production company and it was very assuring to hear that you don’t need to have a really expensive camera to be professional. Although I did spend £4k on a second hand one which I wanted….

I visit thevideowhisperer YouTube channel from time to time and this is how I learned that Joe has now written a book on the subject of videography.

I just bought this today and finished it tonight. Its a good honest book that really strips down the whole professional videography subject into core chapters. Its filled with really good advice that you can tell was earned in the field.

As I don’t have any professional paid experience yet, I was looking for this kind of book. Anything that can help me produce better quality videos for my future clients and possibly help to prevent me making silly mistakes is worth the asking price of this book.

As someone who is about to leave an engineering career to do what I always wanted to do, its good to find that extra little inspiration from a real professional in the game.

A good easy read, highly recommended for people who are thinking of going pro.

Professor M. Raja

…This book, thus, provides a whole wealth of practical and conceptual explanations that would be useful for all those who enjoy filming or hope to launch a professional career as cameramen/women or as film-makers.

I found it especially refreshing that the author first provides the fundamental and core concepts about larger practices (Read Chapter 2 as a great example of this) and then builds on that: this is what we do in our literary studies classes, where we encourage our students to learn the basics first and after that performing complex tasks becomes easier. It seems Joe has given his audience a kind of how-to-book that explains, beyond technique, the how and why aspects of the craft of videography!

This book will be highly useful to all those studying film or film production at college level and I, for one, am certainly going to recommend it as a possible text to the film department at my university!!!

Matthew

Great read on fundamentals and advanced techniques of a solo videographer’s world. Easy to read and filled with practical info on lots of topics: gear choice, marketing yourself and your videos, interview tips, editing, what to charge for your services…. Written very conversational and witty, this book kinda feels like sitting down with a trusted mentor sharing his wisdom.

Price: U.S. $9.99/UK £6.52, but it is available globally, so depending where you are, either of the two links at the bottom of this page might ask you to sign into Amazon in your own country.

New: Run ‘n Gun Videography Blog

With the release of this book I’ve started a new blog called Run ‘n Gun Videography. It is meant to be a companion to the book in that part of its function is to supplement the book with sample videos relevant to certain chapters. Beyond that I hope to build it into a growing resource of information for lone shooters and small production companies with links to helpful information and relevant articles sent in by subscribers. You don’t need to have read the book to subscribe or to read the new blog, but in certain cases it will make more sense to have read the book. The blog is in its infancy, but I will endeavor to regularly update it with useful information.

Review Request

I would sincerely appreciate it if those of you who do buy and read the book  would post a review on Amazon once you’ve read the book.  As most readers here know, we don’t tend to buy anything of this sort (be it equipment or books) without reading reviews first.

Please feel free to share the link on your own networks.

Also, feel free to write me directly with any questions or requests using the contact links at the back of the book or through this blog.

BUY U.S. version (Amazon.com)

BUY UK version (Amazon.co.uk)

 My Own Wee Promo for the Book (VIDEO)…

The Book Cover:

Run _'n _Gun_Videography-cover

Pure Frickin’ Black Magic–Sony PXW X70

Pure Frickin’ Black Magic

Well, I had to title it that way so you know it’s me.

The Sony HXR NX30 review (Pure Frickin’ Magic) got 80,000 views between its two parts at this writing and became the top search result for that camera within a few months of it’s upload and has been ever since. Thanks to all of you who watched it, commented and shared.

This PXW X70 review is a bit long (24 minutes-yikes!). I hope it’s worth your time.

Many have asked if the stabilisation is as good as the NX30’s. In this review you’ll find a side by side comparison with both cameras on the same mount during long, sustained walking shots both from behind and from in front of the subject. The answer to that question will be obvious.

This is a 1″ sensor camera with a fixed lens. It’s ‘4K ready’ meaning Sony plans to release a future firmware upgrade (for a fee).

It’s slightly bigger and heavier than the NX30, but is still a small camera, perfect for run and gunners.

You will get nicer interview shots in terms of depth of field, but it won’t be as nice as some of the more expensive 1″ sensor cameras with interchangeable fast lenses or DSLRs. You’ll see samples of what your interview shots can look like in the review.

Personally I haven’t bought into the whole ‘cinematic’ look as being a vital commodity in corporate video production. Whether ‘cinematic’ or otherwise, if a video producer gets the message across with clarity and impact resulting in increased name recognition or sales or whatever the objective is,  he’s done his job and the client is happy. Technical rendition will never trump message and too many people are so into their technical rendition that they forget the main reason they’re producing a video in the first place. That said, for those pros who innately apply that principle (and many do), nothing wrong with ‘cinematic’.

This camera is ideal for the lone shooter for its size, ease of operation, intelligent auto systems, stabilisation, and now, more of an edge on shallow depth of field than smaller sensor cameras in this class. Not to mention its price at £1800/well under $2500.

Due to it’s larger size, it’s got a lot more easy access buttons for various aspects of manual control.

The menu is easy to access and is loaded with features.

It can shoot in AVCHD mode like the NX30, but also in XAVCHD which takes full advantage of the full HD information. It’s a format designed to handle 4K.

With shooting modes capable of 50mbps, the camera qualifies for broadcast quality. I can’t speak for the BBC, but I’ve already gotten a green light from another national station that may use some of my footage for a program being done on Belvoir Castle on which estate I live.

But as with the NX30, the reason I bought this camera is for the corporate videos I do as a lone shooter.

As I talk about in the ebook ‘Run ‘n Gun Videography–the Sole Shooters Survival Guide’, I like to travel light and fast.

Where some walk into a corporate video loaded down with a truck load of armaments,  I walk in with a 6 shooter and get the job done. A friend recently told me you have to impress them with your fancy cameras. In his case he brings along the fancy cameras along with his small ones. In the end, it’s the small ones that get used in his edits. Why go through all the trouble? I’ve never once had anyone comment on the size of my camera. No, I take that back…when I used to travel with the big ones, I got a lot more trouble from security and police. But that’s because I was alone and didn’t have an organisation working ahead to clear everything.

And when you’re alone, you need a camera that’s ‘got your back’.

It was uploaded in full 1080 HD, so be sure to select that in the YouTube drop down menu for best evaluation of the footage.

The second video below is simply a 2 minute excerpt of the first one and features the side by side comparison of the X70 to the NX30 in Active Mode stabilisation.

The third video there is Sony’s promo for the camera mentioned in my review. The detail shots of the artisan glass truly showcase the image quality the camera is capable of.

There are a few of points where the audio dropped low and/or I forgot to add a filter to a bit I added. Unfortunately it was late and I didn’t catch it before the 22 hour upload, so sorry about that!

(UK videographers/photographers see note below the videos)

UK BUYERS:

When I bought the NX30 I bought it from Jigsaw24.com out of Nottingham. I was so impressed with their courteous and helpful prompt replies to emails and lightning fast delivery (paid one afternoon and it was on my doorstep next morning), I added a link on the blog. I did note that many people clicked on it but have no idea if any sales resulted.

This time I contacted the Sales Manager Andy Crawford and asked him if were to do mention it on the blog again if he would offer any incentive. He said he would. How much, I don’t know. But these guys were so upbeat, knowledgable and service oriented, when I bought the X70 I didn’t even shop for prices. I just went back to Jigsaw 24, bought it, and received it next day again.

Check out their site for all they have to offer in professional video and audio equipment (and more).

But if you want to buy the X70, Andy says to contact him directly at:   andyc@jigsaw24.com

NEED A MODEL?
And finally, a small advert, if you’re interested in hiring Ania for fashion, glamour, catalogue or advertising, go here.

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